About us

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What Is Your Brand’s Soul?.

We will make it our mission to uncover your brand’s story. We include you in every step of the process to ensure your vision is brought to life. Whether you are launching your brand or simply looking for a refresh, Soul Rebel will seamlessly connect you to the right audience.

You see, stories make us human, and as kick-ass marketing mentor and author, Seth Godin once said: “People don’t buy goods and services, they buy relations, stories and magic”.

Whether they are delivered to us through print, books, films or more recently social media, there is no denying the power of a great story for connecting brands to customers, ultimately forming communities.



Speaking From the Hear

With more than 12 years’ experience, Soul Rebel has a rich heritage of storytelling, impactful social media marketing, website design and, our passion, strong product image creation.

We believe your brand should have a voice, tell a story, solve a problem and inspire action. It is important that your brand’s voice remains consistent across all communication channels in a way that reflects your brand personality and resonates with your people.

Building Lasting



Founder + Brand stylist + Photographer


Originally from Brighton in the UK, it was the eighteen years spent in Ibiza which led Alicia to establish Soul Rebel. After working various different roles in the creative industries on the Island Alicia kept feeling the pull towards design: “I was always drawn back to design, creating something out of nothing, realities out of the very beginnings of concepts and ideas. That really excites me, it ignites my passion for fresh and innovative thinking”. 

Alicia has worked with many talented creatives over the years, honing her own skill set and quickly learning that visual communication is a powerful tool when developing brand identity. 

“I built my own brand, initially as a platform for Ibiza fashion brands, now I work with a wealth of interesting clients, everything from coffee to jewellery, which I love.”

“My work and the places I’ve lived have given me the chance to push boundaries, grow and discover for myself what is behind building a strong brand voice and that is to be authentic. Having one cohesive strategy that unites your brand story with your brand voice, then using that voice consistently across all your communication platforms from photo shoots, to branding and packaging and your social media”.

A committed, but non-preachy, vegan, Alicia has long cared about the environment and loves discovering and working with transformative brands and business models that disrupt, give back and correlate profits with sustainability.

Don’t worry about sounding professional. Sound like you. Your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.




“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.”

Indian Proverb