Founder + Brand stylist + Photographer
Originally from Brighton in the UK, it was the eighteen years spent in Ibiza which led Alicia to establish Soul Rebel. After working various different roles in the creative industries on the Island Alicia kept feeling the pull towards design: “I was always drawn back to design, creating something out of nothing, realities out of the very beginnings of concepts and ideas. That really excites me, it ignites my passion for fresh and innovative thinking”.
Alicia has worked with many talented creatives over the years, honing her own skill set and quickly learning that visual communication is a powerful tool when developing brand identity.
“I built my own brand, initially as a platform for Ibiza fashion brands, now I work with a wealth of interesting clients, everything from coffee to jewellery, which I love.”
“My work and the places I’ve lived have given me the chance to push boundaries, grow and discover for myself what is behind building a strong brand voice and that is to be authentic. Having one cohesive strategy that unites your brand story with your brand voice, then using that voice consistently across all your communication platforms from photo shoots, to branding and packaging and your social media”.
A committed, but non-preachy, vegan, Alicia has long cared about the environment and loves discovering and working with transformative brands and business models that disrupt, give back and correlate profits with sustainability.
Don’t worry about sounding professional. Sound like you. Your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.”